Introduction to HELLO CHERY Pakistan

Chery has officially launched HELLO CHERY in Pakistan, introducing a fresh approach to customer experience and brand interaction. This initiative is designed to create a lasting first impression and ensure that every encounter with Chery is confident, distinctive, and memorable. The program emphasizes recognition, trust, and consistent engagement across showrooms, digital platforms, and vehicle ownership.

HELLO CHERY is rooted in the belief that first impressions matter. By focusing on safety, comfort, and reliability, Chery aims to offer a brand experience that feels personal and intentional from day one. The initiative is more than a campaign—it is a philosophy that guides how the brand interacts with customers at every stage of their journey.

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What HELLO CHERY Represents

HELLO CHERY is a comprehensive strategy designed to make customers feel welcomed, seen, and confident in their choice. It is about creating consistent, human-centered interactions that resonate across generations, roles, and expectations. Whether meeting the brand as a buyer, user, or influencer, the experience is intuitive, warm, and unmistakably Chery.

Key elements of HELLO CHERY include:

• Personalized engagement from first interaction
• Presence across digital, showroom, and ownership experiences
• Consistent communication emphasizing trust and reliability

This approach ensures that every interaction builds a meaningful connection, fostering loyalty and long-term customer satisfaction.

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Chery’s SUV Launch and Market Entry

Following HELLO CHERY, Chery introduced its first SUV in Pakistan, the Tiggo 8, priced at PKR 10,999,000 with ex-factory pricing valid until January 31, 2026. This launch demonstrates Chery’s ambition and strategic focus on Pakistan’s growing automotive market, offering a combination of luxury, performance, and advanced features.

To provide firsthand experience, Chery dealerships across major cities—including Karachi, Lahore, Islamabad, Sialkot, Multan, and Faisalabad—are now offering Tiggo 8 test drives. This gives potential buyers the opportunity to explore the vehicle’s performance, comfort, and technology, reinforcing HELLO CHERY’s philosophy of trust and recognition.

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Global Reputation and Trust

Chery is recognized globally as China’s No.1 automotive exporter for 23 consecutive years, with operations in over 120 countries and a user base exceeding 18.5 million. One in every four vehicles exported from China carries the Chery name, highlighting its scale, reliability, and international relevance.

This global reputation assures Pakistani customers that Chery combines innovation with proven performance. By leveraging its worldwide expertise, the brand promises dependable vehicles and high-quality customer service while maintaining a strong local presence.

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Strategic Partnership and Local Expertise

In Pakistan, Chery operates in partnership with Master Auto Engineering, benefiting from over four decades of experience in the automotive sector. This collaboration ensures a strong foundation for local operations, dealership management, and customer support, allowing Chery to build a recognizable and trustworthy brand presence from the start.

Key advantages of this partnership include:

• Professional dealership network across major cities
• Comprehensive after-sales service
• Knowledge of local customer preferences and automotive regulations

This strategic alignment reinforces HELLO CHERY’s goal of providing a consistent, high-quality brand experience.

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Customer Experience and Brand Philosophy

Chery’s CEO in Pakistan, Samir Malik, emphasized that HELLO CHERY is about building meaningful relationships. The initiative ensures that the brand responds to customer needs, adapts over time, and maintains attentive communication from the very first interaction.

Key principles include:

• Personalized engagement with every customer
• Responsive support during ownership
• Building long-term trust and brand loyalty

This philosophy transforms ordinary automotive transactions into experiences that feel intentional, confident, and human-centered, making Chery stand out in a competitive market.

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Tiggo 8 Pricing and Test Drive Cities

To make the launch accessible, Chery has outlined clear pricing and city-wide test drive availability.

Vehicle	Ex-Factory Price PKR	Valid Until	Test Drive Cities
Chery Tiggo 8	10,999,000	Jan 31, 2026	Karachi, Lahore, Islamabad, Sialkot, Multan, Faisalabad

Customers can visit showrooms to experience the SUV’s performance, advanced features, and comfort firsthand, aligning with HELLO CHERY’s vision of making every interaction meaningful.

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Frequently Asked Questions (FAQs)

What is HELLO CHERY?
HELLO CHERY is Chery’s customer-first initiative in Pakistan, designed to create trust, recognition, and a consistent brand experience.

Which vehicle did Chery launch first in Pakistan?
The first SUV launched is the Chery Tiggo 8, priced at PKR 10,999,000 with test drives available nationwide.

Where can I test drive the Tiggo 8 in Pakistan?
Test drives are available in Karachi, Lahore, Islamabad, Sialkot, Multan, and Faisalabad at official Chery dealerships.

Who is Chery Master Pakistan?
It is the local partner managing Chery operations, dealerships, and after-sales services in Pakistan.

What makes HELLO CHERY different from other launches?
It focuses on human-centered, personalized customer interactions, consistent brand presence, and long-term engagement.

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Conclusion

HELLO CHERY marks the beginning of Chery’s long-term journey in Pakistan, combining global expertise, local partnerships, and customer-focused philosophy. Through the launch of the Tiggo 8 and nationwide test drives, Chery emphasizes trust, safety, and comfort while providing a distinctive, recognizable brand experience. Customers are encouraged to visit showrooms, take a test drive, and experience HELLO CHERY firsthand—a confident introduction to a brand committed to excellence.

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